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Conilogue Automotive: An Example of What NOT To Do For Search Engine Rankings
Conilogue Automotive does not appear #1 in Google for “conilogue automotive“, their brand name, but they are #1 in Yahoo, MSN and Ask. We found this gem while performing inbound link checks on a...
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“Red Sox, Red Sox Hats, Red Sox Tickets” and Other Examples of Keyword Spam...
To an extent, the idea that a required percentage of keywords (keyword density) within a web page is a misnomer. While it is important to incorporate keywords within strategic placement on the...
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What Bill Belichick Can Teach You About Blackhat SEO
Recently, the local team and a seemingly untouchable coach’s image were slightly tainted when they scoffed at the system and decided to violate specific NFL rules, in an unending quest to finish at the...
View ArticleHow to Avoid SEO Fraud: 10 Clarifying Questions to Ask
With search engine optimization being one of the most effective tactics for the B2B marketer, budgeting for SEO will certainly remain available in 2012. That said, with almost no barrier to entry and a...
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About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. While there were several worthy points to remember, one that stuck out to me was, “Hang out with people who aren’t...
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Report: Baby Boomers Seek Out Marketing Videos on YouTube
New research suggests that video marketers may see more ROI on YouTube by targeting Baby Boomers, rather than Generation Xers and Millennials. Strike Social recently conducted the “YouTube’s...
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How B2B Marketers Capitalize on Event Marketing Opportunities [Interview]
B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain found that their post-event follow-up is lagging. About 73 percent of marketers...
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Survey: 40 Percent of Customers Prefer Informational Marketing Emails
As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe...
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7 Baidu SEO Fundamentals B2B Marketers Need to Know
As of June 2017, there were 751 million internet users in China and 81.1 percent were search engine users. As one of the most important digital marketing practices, search engine optimization is...
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58% of B2B Marketers Intend to Boost Spending on Email Marketing
New statistics show that B2B marketers are still heavily invested in email marketing, but they are lacking the resources to make the most of this tactic. The “2017 Email Marketing Industry Report” from...
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6 B2B Content Marketing Mistakes That Inhibit Success
Ever since we were children, we’ve been told to learn from our mistakes. It’s a fundamental factor when it comes to improving at anything we do and B2B content marketing is no exception. Being a member...
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A Closer Look: B2B Account-Based Marketing Tactics & Objectives
It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this year, #FlipMyFunnel discovered that over the past...
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Report: Most Loyal B2B Customers Value Reliability in Companies
Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring...
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Marketers Struggle to Assess Their Cross-Channel Strategies
The majority of marketers believe in utilizing a cross-channel and cross-device approach, but research shows they are finding it difficult to assess their efforts. The “Getting Media Right 2017” report...
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Pros and Cons of AdWords Upcoming Ad Suggestion Beta
On September 30th, AdWords will be rolling out a brand new beta to a few advertisers called Ad Suggestion. The feature allows for Google to automatically create ads and launch them into an advertiser’s...
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What is The Difference Between an SEO Manager and SEO Analyst? Experts Weigh in
We see job openings for SEO managers, analysts, writers, coordinators, and more and often wonder what the differences are between each role. As SEO continues to grow and evolve, the duties for SEO...
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Higher Quality Content Helps B2B Marketers Find Positive ROI
New research shows that B2B marketers are realizing more success with content marketing, and a number of different factors are contributing to their positive ROI. The “2018 Content Marketing...
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Marketers Are Seeing an Increase in Email Marketing Performance
New research suggests that despite previous struggles, marketers are now finding more success with email marketing than they did in the past. The “2017 State of Email Marketing Survey” from Ascend2...
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7 B2B Marketing Lessons from #Inbound17
Nearly 22,000 marketing and sales professionals from more than 100 countries joined Inbound 2017 at the Boston Convention and Exhibition Center this week. It seems nearly impossible that such a large...
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Marketers Find Limitations in Data When Analyzing Target Customers
New research shows that marketers are harnessing data on their prospects and customers, but not all of them have a comprehensive view of their target audience. The CMO Council recently published the...
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